
With the growth of your e-commerce business comes the realization that basic platforms are not enough. If you are dealing with an influx of traffic, processing a high volume of orders, or need new tools to manage customer interactions, that is a good signal to consider Shopify Plus. Shopify Plus powers over 10,000 high-growth brands globally.
What are Shopify Plus features, and how does it differ from the regular Shopify plan? Why does it have the characteristics that it does? Shopify Plus is designed for medium to large companies that need more control, automation, advanced customization options, and a higher level of user experience. Global expansion comes easy with Shopify Plus.
If you're a mid-size company ready to grow, now’s the time to learn about Shopify Plus features. Shopify Plus is designed to assist in scaling up a brand, launching it internationally, and streamlining the entire process. With help from a Shopify website development company in India, brands can focus on growth while getting the most out of Shopify Plus.
Why Shopify Plus?
➥ Built for High-Growth, High-Volume Stores
It is not only about accommodating thousands of orders but maintaining a brand reputation while doing so. Enjoy a fast and reliable store with dedicated hosting, high API limits, and enhanced infrastructure, even during peak sales.
➥ Designed for Automation and Customization
Shopify plus exclusive features also allow for the automation of daily activities and streamlining of processes, as well as personalization of the shopping experience through customer journey mapping. This improves team productivity and enhances the shopping experience. From workflows to checkout flows, you get tools that help your team work smarter, not harder.
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➥ Trusted by Global Brands
Gymshark, Allbirds, Rothy's, and Kylie Cosmetics are among the brands that have implemented Shopify plus new features. These brands operate international businesses with millions of visitors and depend on the platform’s robust capabilities and flexibility.
Standout Shopify Plus Features That Give You the Edge
➥ Shopify Flow – Automate Everything
Without any coding experience, backend processes can be automated via Shopify Flow, which is a visual automation tool.
Flow allows you to:
● Automatically send alerts for low-stock items
● Tag customers who are repeat purchases or VIPs
● Based on the order total, apply discounts or take any appropriate action.
Execute specified discounts or actions based on order total. With no manual processes, there is no chance of errors, thereby improving productivity. Your employees will have more time to focus on sales and customer service, resulting in better overall business operations.
➥ Launchpad – Plan Product Drops with Confidence
With Launchpad, you can plan and schedule significant store changes like pricing, thematic changes, and product launches far ahead, and they will execute as scheduled.
Most useful for:
● Flash sale events
● Seasonal marketing campaigns
● Black Friday / Cyber Monday launches
You can see the results right away, and every update happens automatically and on schedule.
➥ Script Editor – Custom Checkout Experience
With Script Editor, you can manage the display of discounts, shipping, and payment methods during checkout.
These include:
● Offering free shipping only for loyalty members
● Special discounts are applied to individual goods in the shopping basket.
● Payment methods are concealed for particular products.
These functionalities features of Shopify plus enhance conversion rates by streamlining and personalizing the checkout process.
➥ Dedicated Account Management and Support
With Shopify plus exclusive features, you gain dedicated account management and expert assistance, not simply helpdesk services.
Your benefits include:
● A Launch Engineer will provide specialized help for your initial setting.
● Strategic consultations and advisory support from a Merchant Success Manager.
● Technical experts with priority response are on call around the clock.
For businesses entering new markets that would rather not run everything internally, this is perfect.
➥ Advanced API Access for Deep Integrations
With Shopify Plus, you gain access to special APIs that allow deeper integration of external systems into your store.
You can connect with:
● Enterprise Resource Planning services such as NetSuite or SAP.
● Customer Relationship Management systems like Salesforce.
● Custom-developed marketing, inventory, or logistics software.
Multipass login and gift card APIs enable a more seamless user experience as well as improved backend management.
➥ Wholesale Channel – Built-in B2B Functionality
Shopify Plus features list makes it easier to serve retail and wholesale clients.
With the Wholesale Channel, you get:
● A separate, password-protected wholesale portal
● Tiered pricing for different buyers
● Bulk order forms and net payment terms
Since B2C and B2B business models can be managed from a single dashboard, there is no longer a need for two distinct platforms.
➥ Unlimited Staff Accounts with Role-Based Permissions
Shopify plans limit staff accounts, but plus gives you unlimited users. Plus, it lets you set detailed permissions that keep staff to just what they need to work on. Give each team access only to what they need, marketing, customer service, and developers, while keeping data secure.
This means:
● Marketers can view reports but not change prices
● Support agents can process orders but not refund payments
● Developers can update themes without seeing sensitive data
It’s safer and more efficiently organized.
➥ Expansion Stores – Grow Globally
You can clone your store up to nine times for different regions with Expansion Stores.
This is useful for:
● Offering multiple currencies
● Localizing content and product selection
● Running unique campaigns for each country
You maintain brand consistency while customizing the experience for local markets.
Bonus Features Worth Noting
➥ Higher API Limits & Lightning-Fast Checkout
With Shopify Plus, your site is kept fast during peak periods with higher API thresholds. Shopify Plus sellers also benefit from blazingly quick checkouts, which increase conversions.
➥ Lower Transaction Fees
If Shopify Payments or a preferred provider is used, transaction fees are lowered. Because the savings increase with volume, this is especially advantageous for companies that receive thousands of orders each month.
➥ Shopify Plus New Features to Watch
As the platform evolves, Shopify Plus new features continue to roll out. This could include AI tools, more sophisticated personalization engines, and smarter analytics dashboards. Staying updated makes sure your store always remains competitive.
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A Shopify website development services team in India helps implement changes swiftly and seamlessly, ensuring operations remain uninterrupted.
Ready to Grow with Shopify Plus?
So what is Shopify Plus' features package all about? It is about unlocking potential. E-commerce businesses can scale faster and smarter with Shopify plus new features because of its blend of automation, flexibility, and support.
New features are added as Shopify Plus continues to evolve. It is a growth marketing powerhouse for brands looking to expand.
Shifting to Shopify might be the right choice for you if you are already on Shopify Advanced or another e-commerce platform. A professional team providing Shopify website development services in India can assist you with an effortless migration and help you leverage all the benefits that come with Shopify Plus.
Trying to grow your online store to new heights? Discover how every feature of Shopify Plus can elevate your brand.

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Encircle Technologies is an IT company specialising in the Web and Mobile app development services for all types of businesses; small or large, for all business verticals, across the world. We’re proud to say that our team has worked with some truly incredible partners over a short period of time.