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Case Study
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Accessibility Isn’t Optional: It’s the Law, and the Right Thing to Do

Accessibility Isn’t Optional: It’s the Law, and the Right Thing to Do

A Shopify app that scans, fixes, and maintains website accessibility automatically to ensure compliance and better user experience.

Product Vision

To make web accessibility simple, fast, and achievable for every merchant through automation and no code tools.

The Challenge

Accessibility Gaps and Legal Risks

Most e-commerce stores were not accessible, exposing businesses to legal risks and excluding users with disabilities.

Key Points

1.6+ billion people (nearly 20% globally) live with some form of disability

1 in 4 adults in the U.S. are affected by disabilities

<span>96%</span> of websites fail basic accessibility standards (WCAG 2.1)

5,300+ ADA lawsuits filed in 2024 (15% increase YoY)

Key Challenges Faced

Lack of awareness about accessibility compliance
Complex and time consuming manual audits
No quick way to fix accessibility issues
High legal risk and poor user experience

Encircle Approach

Automation First Accessibility Solution

Solution: A11yPro Accessibility Automation Platform

We built an AI powered system that scans, fixes, and maintains accessibility without requiring technical effort.

Centralised Data Architecture

Central system for scanning and tracking accessibility issues
AI driven analysis of website elements
Continuous monitoring for compliance updates

Streamlined Flow

Quick setup with no coding required
Automated scanning of accessibility issues
Instant fixes applied across the store
Ongoing daily compliance monitoring

Technical Highlights

AI powered accessibility detection and fixes
WCAG-based compliance system
Real-time scanning and reporting
No code integration with Shopify
Customizable accessibility controls for users

The Results

Fast, Compliant, and Inclusive Stores

A simple solution that helps merchants meet accessibility standards while improving user experience.

Efficiency Improvements

Accessibility setup completed in under 5 minutes

Automated daily scans reduce manual effort

Continuous compliance without developer support

Business Outcomes

Reduced legal risk related to accessibility laws

Improved experience for users with disabilities

Increased reach to a broader audience

Stronger brand trust through inclusivity

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5

Final Takeaways

Accessibility Is Essential, Not Optional

This project shows that accessibility can be simple when powered by automation. By removing complexity, businesses can create inclusive experiences while staying compliant and reducing risk.

Key Learnings

Accessibility should be built into every digital experience
Automation simplifies compliance
Inclusive design expands audience reach
Continuous monitoring ensures long-term compliance
No-code tools increase adoption and impact