BoTG’s existing Primarix backend created operational challenges for multilingual content management, hotel pricing workflows, and large scale travel data handling.
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- Case Study
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- From Primarix to Directus: Scaling BoTG’s Backend Experience
From Primarix to Directus: Scaling BoTG’s Backend Experience
Migrated BoTG from Primarix to Directus with multilingual workflows, automated hotel pricing management, and scalable backend architecture.
Technology
Next Js
Role
Full Stack Developement
Domain
Product Vision
To build a scalable, user friendly, and automation driven backend platform that simplifies multilingual content management, pricing operations, and structured travel data workflows.
The Challenge
Managing Complex Travel Data Efficiently
Key Points
Difficulty managing multilingual content efficiently
Complex hotel pricing workflows with multiple dependencies
Manual pricing calculations increased operational effort
Need for structured and scalable backend architecture
Data migration required consistency and reliability
Key Challenges Faced
Poor usability for translators and editors
Lack of native support for dynamic pricing matrix structures
Complex business logic for pricing calculations
Migration of large structured datasets
Missing cascading location relationship management
Encircle Approach
Building a Scalable Directus Backend
Solution: Directus Powered Backend Transformation
We rebuilt the backend using Directus to improve usability, scalability, automation, and workflow management for operational teams.
Centralized Content & Data Architecture
- Migrated backend operations from Primarix to Directus
- Structured scalable schema architecture for travel data
- Organized multilingual content workflows
- API driven backend system for future scalability
Streamlined Workflow Experience
- Implemented translation split view for side by side multilingual editing
- Simplified backend workflows for editors and translators
- Automated pricing workflows using Directus Flows
- Improved operational efficiency with structured automation
Technical Highlights
- Custom Directus interface extension for dynamic hotel pricing matrix generation
- Automated room pricing logic based on occupancy, categories, and dates
- Custom import synchronization hook for structured data migration
- Cascading Country → State → City dropdown extension
- Workflow automation using Directus Flows
- Role based access management and scalable schema setup
The Results
Faster Workflows & Better Backend Scalability
A modern backend platform designed for automation, usability, and future growth.
Efficiency Improvements
Faster multilingual content management workflows
Reduced manual effort through automated pricing calculations
Improved backend usability for operational teams
Reliable structured data migration from Primarix to Directus
Simplified location management workflows
Business Outcomes
Improved pricing accuracy and reduced operational errors
Faster content operations across multiple languages
Scalable backend architecture for future expansion
Better flexibility with custom Directus extensions
More efficient operational and editorial workflows
Client Feedback
Final Takeaways
Modern Backend Systems Drive Scalability
Migrating to Directus transformed BoTG’s backend into a scalable and automation driven system built for long term growth. By combining native Directus capabilities with custom extensions and workflows, the platform now delivers a faster, more structured, and user friendly operational experience.
Key Learnings
- Modern headless CMS platforms improve scalability
- Workflow automation reduces operational complexity
- Structured multilingual systems improve content efficiency
- Custom extensions solve complex business requirements
- Scalable backend architecture supports long term growth