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Case Study
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From Primarix to Directus: Scaling BoTG’s Backend Experience

From Primarix to Directus: Scaling BoTG’s Backend Experience

Migrated BoTG from Primarix to Directus with multilingual workflows, automated hotel pricing management, and scalable backend architecture.

Product Vision

To build a scalable, user friendly, and automation driven backend platform that simplifies multilingual content management, pricing operations, and structured travel data workflows.

The Challenge

Managing Complex Travel Data Efficiently

BoTG’s existing Primarix backend created operational challenges for multilingual content management, hotel pricing workflows, and large scale travel data handling.

Key Points

Difficulty managing multilingual content efficiently

Complex hotel pricing workflows with multiple dependencies

Manual pricing calculations increased operational effort

Need for structured and scalable backend architecture

Data migration required consistency and reliability

Key Challenges Faced

Poor usability for translators and editors

Lack of native support for dynamic pricing matrix structures

Complex business logic for pricing calculations

Migration of large structured datasets

Missing cascading location relationship management

Encircle Approach

Building a Scalable Directus Backend

Solution: Directus Powered Backend Transformation

We rebuilt the backend using Directus to improve usability, scalability, automation, and workflow management for operational teams.

Centralized Content & Data Architecture

Migrated backend operations from Primarix to Directus
Structured scalable schema architecture for travel data
Organized multilingual content workflows
API driven backend system for future scalability

Streamlined Workflow Experience

Implemented translation split view for side by side multilingual editing
Simplified backend workflows for editors and translators
Automated pricing workflows using Directus Flows
Improved operational efficiency with structured automation

Technical Highlights

Custom Directus interface extension for dynamic hotel pricing matrix generation
Automated room pricing logic based on occupancy, categories, and dates
Custom import synchronization hook for structured data migration
Cascading Country → State → City dropdown extension
Workflow automation using Directus Flows
Role based access management and scalable schema setup

The Results

Faster Workflows & Better Backend Scalability

A modern backend platform designed for automation, usability, and future growth.

Efficiency Improvements

Faster multilingual content management workflows

Reduced manual effort through automated pricing calculations

Improved backend usability for operational teams

Reliable structured data migration from Primarix to Directus

Simplified location management workflows

Business Outcomes

Improved pricing accuracy and reduced operational errors

Faster content operations across multiple languages

Scalable backend architecture for future expansion

Better flexibility with custom Directus extensions

More efficient operational and editorial workflows

Client Feedback

— BoTG Team

“Encircle helped us migrate to Directus and completely improved how we manage multilingual content and hotel pricing. The new system is much faster, more structured, and easier for our team to operate daily.”

Rated: 4/5

Final Takeaways

Modern Backend Systems Drive Scalability

Migrating to Directus transformed BoTG’s backend into a scalable and automation driven system built for long term growth. By combining native Directus capabilities with custom extensions and workflows, the platform now delivers a faster, more structured, and user friendly operational experience.

Key Learnings

Modern headless CMS platforms improve scalability
Workflow automation reduces operational complexity
Structured multilingual systems improve content efficiency
Custom extensions solve complex business requirements
Scalable backend architecture supports long term growth