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- Resense Agency: Custom Gutenberg Based Website
Resense Agency:Custom Gutenberg Based Website
A modern WordPress website built with custom Gutenberg blocks to give full design control, better performance, and easy content management.
Technology
Role
Full-Stack Development
Domain
Hospitality
Product Vision
To build a flexible and scalable website where the team can fully control content and design using a customized Gutenberg editor without relying on heavy plugins.
The Challenge
Limited Flexibility in Default Gutenberg System
Resense Agency needed more control over design and content while keeping the system lightweight and easy to manage.
Key Points
Default Gutenberg blocks were too limited for custom design needs
Required advanced layout, spacing, and reusable block control
Needed to reduce dependency on heavy plugins
Needed smooth and efficient content management for long term use
Key Challenges Faced
- Balancing customization with editor simplicity
- Avoiding performance issues from plugin heavy solutions
- Ensuring scalable content structure for future updates
- Maintaining consistent design flexibility across pages
Encircle Approach
Custom Block-Based Flexible System
Solution: Lightweight Custom Gutenberg Architecture
We enhanced Gutenberg with fully custom blocks while keeping the native editor experience simple and powerful.
Centralised Data Architecture
- Built on WordPress using Sage theme for clean structure
- Used Gutenberg core fields with custom block attributes
- Avoided ACF for blog and dynamic content to keep system lightweight
Streamlined Flow
- Created reusable custom Gutenberg blocks for consistent layouts
- Integrated design controls directly into editor (spacing, colors, layout)
- Ensured smooth editing experience without external complexity
Technical Highlights
- Fully custom Gutenberg blocks built for specific design needs
- Modular and reusable components for easy updates
- Reduced plugin dependency for better performance
- Sage theme used for structured and scalable development
The Results
Flexible, Fast, and Scalable Website
A powerful WordPress system that gives full control to the team while staying lightweight and fast.
Efficiency Improvements
Faster and simpler content editing workflow
Reduced dependency on external plugins (improved stability)
Reusable blocks reduced development and update time
Business Outcomes
Improved website performance and loading speed
Full creative control for the Resense team
Scalable structure ready for future growth
Clean and maintainable codebase
Client Feedback
Final Takeaways
Custom Gutenberg Unlocks Full Control
This project shows how extending Gutenberg with custom blocks can create a powerful balance between flexibility and performance. By reducing plugin dependency and building reusable components, the website becomes easier to manage and scale over time.
Key Learnings
- Custom Gutenberg blocks improve design flexibility
- Reducing plugins improves performance and stability
- Reusable components speed up content management
- Clean architecture ensures long term scalability
- Native editor enhancement is better than heavy customization tools