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- Compare, Decide, Convert: A Smarter Shopping Experience with Sarig
Compare, Decide, Convert: A Smarter Shopping Experience with Sarig
Built a smart e-Commerce platform that makes product comparison easy, shows real customer reviews, and improves buying decisions.
Technology
Role
Full Stack Developement
Domain
E-commerce
Product Vision
To create a fast and clear shopping experience where users can compare products easily and make confident decisions.
The Challenge
No Comparison System and Hidden Customer Reviews
Customers struggled to compare products and trust buying decisions due to missing visibility and manual processes.
Key Points
No clear way to compare products across brands
Customer reviews were not visible on the website
Manual review handling slowed operations
Performance risk due to feature-heavy requirements
Need for gated virtual workshop access
Slow or inefficient product search
Key Challenges Faced
- Building a comparison system for multiple attributes
- Integrating CRM data securely into the website
- Maintaining performance with advanced features
- Creating scalable and automated workflows
Encircle Approach
Build Clarity, Trust, and Performance Together
Solution: Smart eCommerce Experience Platform
We focused on simplifying product discovery, automating data flow, and building a scalable system.
Centralised Data Architecture
- Synced customer reviews directly from CRM using APIs
- Structured product attributes for comparison system
- Unified data handling for workshops, warranties, and products
Streamlined Flow
- Side-by-side product comparison for easy decision making
- Real-time display of verified customer reviews
- Smooth access to virtual workshops with gated content
- Fast product discovery with autocomplete search
Technical Highlights
- Integration with PipeDrive CRM for live reviews
- Algolia powered fast search and autocomplete
- Digital warranty system replacing manual workflows
- Built using Sage, Bedrock, Blade, and Laravel Mix
- Modular and scalable architecture for future growth
The Results
Smarter Shopping with Better Decisions
A platform that improves clarity, trust, and performance.
Efficiency Improvements
100%
Reduced manual effort in content updates
Easier maintenance with modular system
Business Outcomes
Faster customer decisions with product comparison
Increased trust through real time verified reviews
Improved performance across large product catalog
Seamless workshop purchase and access experience
Scalable platform ready for growth
Client Feedback
Final Takeaways
Clarity and Trust Improve Conversions
When users can easily compare products and see real feedback, they make faster and better decisions. Automation and performance ensure the platform grows smoothly with the business.
Key Learnings
- Clear comparison improves buying decisions
- Real customer reviews build strong trust
- Automation reduces manual work and errors
- Fast search improves product discovery
- Scalable systems support long-term growth