The client wanted to expand their Shopify store with a dedicated wholesale experience for customers purchasing products in bulk. Wholesale customers required different pricing, quantity rules, product categories, and payment terms that could not interfere with the regular retail experience.
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- Case Study
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- One Store, Two Experiences: A Smarter Shopify Wholesale Setup
One Store, Two Experiences: A Smarter Shopify Wholesale Setup
Built a dedicated Shopify wholesale shopping experience with separate products, wholesale pricing, bulk quantity rules, category based browsing, and 30 day payment terms while keeping the retail experience independent.
Technology
Shopify
Role
Support & Maintenance
Domain
E-commerce
Product Vision
Create a simple and scalable wholesale purchasing experience within the existing Shopify store while keeping wholesale and retail products, pricing, ordering rules, and recommendations separate.
The Challenge
Managing Wholesale and Retail in One Store
Key Challenges
Keep wholesale products separate from retail products
Provide wholesale access through a shared link without adding it to the main navigation or search
Support different bulk quantities, including multiples of 5 and 10
Manage products sold as packs
Apply separate wholesale pricing
Support payment 30 days after placing an order
Keep wholesale and retail product recommendations separate
Encircle Approach
A Dedicated Shopify Wholesale Experience
Solution: Shopify Wholesale Catalogue & Ordering
The wholesale experience was structured around the client’s actual purchasing and fulfilment process rather than simply applying discounts to existing retail products.
Wholesale Setup
- Created separate wholesale products and a dedicated wholesale collection
- Built a dedicated wholesale page accessible through a shared link
- Kept the wholesale experience outside the main website navigation and search
- Organized products into clear wholesale categories for easier browsing
Bulk Ordering & Pricing
- Added product specific quantity rules for wholesale orders
- Supported products requiring multiples of 5 or 10
- Used pack based variants for products sold as packs
- Applied dedicated wholesale pricing without affecting retail customers
Payment & Product Separation
- Added Pay Later functionality for wholesale orders
- Supported payment 30 days after the order was placed
- Kept retail and wholesale product recommendations separate
- Preserved the existing retail shopping experience
Payment & Product Separation
- Shopify wholesale catalogue and collection
- Separate wholesale and retail products
- Product based quantity rules
- Pack based variants
- Wholesale specific pricing
- Pay Later / 30 day payment terms
- Category based catalogue
- Shared link wholesale access
- Separate product recommendations
The Results:
A Structured Wholesale Experience Without Disrupting Retail
The new setup gave wholesale customers a dedicated purchasing journey while providing better control over wholesale products and operations.
Efficiency Improvements
Wholesale products can be managed separately within Shopify
Bulk quantities follow product specific requirements
Pack based products are managed as individual packs
Customers can browse a dedicated wholesale catalogue
Wholesale ordering and payment requirements are handled within Shopify
Business Outcomes
Created a dedicated purchasing experience for wholesale customers
Reduced the risk of wholesale pricing affecting retail customers
Made bulk ordering consistent with product requirements
Supported payment 30 days after placing an order
Made wholesale products easier to browse and manage
Kept retail recommendations focused on retail products
Provided a scalable wholesale setup within the existing Shopify store
Client Feedback
Final Takeaways
Smarter Wholesale, Seamless Retail
The existing Shopify store was transformed into a structured wholesale ordering experience without disrupting the retail storefront.
By separating wholesale products, pricing, quantity rules, recommendations, and payment requirements, the solution created a simpler wholesale buying experience for customers while providing better control over wholesale operations.
Key Learnings
- Separate wholesale and retail products help prevent pricing and ordering conflicts
- Product specific quantity rules simplify bulk ordering
- Dedicated wholesale pricing supports different purchasing models
- Pack based variants make bulk products easier to manage
- Category based catalogues improve wholesale product discovery
- Flexible payment terms support wholesale purchasing requirements
- A structured wholesale setup can scale within the existing Shopify store