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Case Study
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The Accessibility Challenge

In a World Where 96.8% Fail, Encircle Builds for the 3.2% Who Cares

Improved website accessibility to reduce legal risk, increase user reach, and create a better experience for all users.

Product Vision

To build inclusive websites that are easy to use for everyone while improving trust, performance, and growth.

The Challenge:

Poor Accessibility Limiting Users and Growth

Most websites failed accessibility standards, creating barriers for users and business growth.

Key Points

Non accessible design blocked users with disabilities

Lack of support for assistive technologies

No clear understanding of accessibility standards

Missed opportunities across mobile and desktop

Key Challenges Faced

Meeting ADA and WCAG compliance requirements
Improving usability without affecting design
Creating awareness and consistency in implementation
Ensuring accessibility across all user journeys

Encircle Approach:

Build Accessibility into Every Step

Solution: Accessible and Inclusive Web Experience

We focused on making accessibility a core part of design and development, not an afterthought.

Centralised Data Architecture

Structured content with proper headings and semantic markup
Organized accessibility elements across pages
Unified standards for consistent accessibility

Streamlined Flow

Improved navigation for keyboard and assistive tools
Clear focus states and better visual hierarchy
Accessible forms with proper labels and inputs

Technical Highlights

Implemented ARIA labels and roles
Fixed color contrast and readability issues
Added descriptive alt text for images
Enabled full keyboard navigation
Ensured WCAG 2.1 compliance across key flows

The Results:

Inclusive Experience with Better Performance

A platform that works for all users while improving trust and engagement.

Efficiency Improvements:

Reduced maintenance with structured accessibility setup

Consistent implementation across pages

Better usability for all user types

Business Outcomes:

Reduced legal risk with ADA compliance

Increased engagement from a wider audience

Improved conversions with better usability

Stronger brand trust and reputation

Better SEO with structured and accessible content

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5

Final Takeaways:

Accessibility Drives Growth and Trust

Accessibility is not just a requirement, it improves user experience, builds trust, and opens the platform to more users. Inclusive design leads to better engagement and long term business growth.

Key Learnings

Accessibility improves usability for everyone
Structured design supports better SEO
Inclusive platforms reach a wider audience
Compliance reduces legal risks
Accessibility should be part of the core process, not an add on