Is your business still focusing just on offline marketing channels? If the answer is yes, it’s time to revamp your marketing strategy.
Digital marketing has become a buzzword these days. If you are not spending a good chunk of money on digital marketing, you are missing out on so much. If you are a startup, you might have a limited budget for marketing. Don’t worry, digital marketing can help your business get more eyeballs by spending less.
People have started to spend a significant amount of their time online. That’s the reason why brands and businesses have started to spend a majority of their marketing budgets on various digital marketing methods.
Encircle Technologies is the results-driven, best digital marketing company offering services like SEO (Search Engine Optimization), PPC (Pay Per Click) Advertising, SMM (Social Media Marketing), and Email Marketing.
The best thing about various online marketing methods is they are cost-effective. Unlike conventional marketing methods like television, radio, and print advertising, digital marketing is a lot more less costly. Even if you have a limited marketing budget, you can still promote your business.
Digital marketing methods like SEO, PPC, and SMM allow you to target the right audience. When you target the right audience, there would be increased conversion rate and this is how it can increase your sales.
To make your audience remember about your business for the long-term, it’s crucial to focus on branding. Without branding, it would be difficult to stand apart from the competitors. If your sole purpose is to improve your branding, you can even run brand awareness ad campaigns.
For best marketing results, it’s essential to target the right audience. No matter how much money you spend on marketing, if your marketing message is being delivered to the wrong audience, you will see zero conversions. Various online marketing methods let you get in front of the right people and drive higher conversion rates.
Unlike traditional marketing methods like television, newspaper, radio, etc., measuring results with digital marketing is a lot easier. No matter whether it’s SEO, PPC, social media, or any other digital marketing method, you can monitor marketing results by looking at metrics like impressions, clicks, CTR (click through rate), CPC (cost per click), etc.
Encircle Technologies is the leading digital marketing company which can help you with all your online marketing needs. Our team of digital marketing experts provide various digital marketing services, starting from SEO (search engine optimization) to SMM (social media marketing).
Depending on your marketing budget, business goal, etc. factors, the ideal digital marketing method can vary from one business to another. For example, if you have enough marketing budget and you want instant results, online paid ads are best for you. However, if you don’t have enough marketing budget, then SEO might be the right choice for you. Also, SEO and PPC can work well together.
No matter whether you are a startup, small scale, medium scale, or large scale company, your business definitely needs digital marketing. With over five billion internet users across the globe, it's a great opportunity for brands & businesses owners to promote their products/services.
First of all, we conduct research. In this step, we research about the business, target audience, your products/services, your competitors, etc. Data collected after performing in-depth research would help us in the next stages.
Once we are done with research and collecting data, we start creating a digital marketing plan and digital marketing strategy. The digital marketing strategy includes branding strategy, positioning strategy, content strategy, marketing channels strategy. The digital marketing plan will include digital marketing activities we will perform.
After creating digital marketing goals, plan, strategy, and primary identities (website/blog/app), it’s time to promote. We may promote your business via search engines, social media, email marketing, affiliate marketing, and/or display network.
To make sure the marketing strategy is doing well, we have to keep an eye on analytics as well. We analyze data of primary digital identities, namely website, blog, and app using analytics tools like Google Analytics. In this step, we monitor metrics like audiences, behavior, acquisition, and conversion.
Analysis stage is important because it helps with proper optimization. After analyzing the performance, if we find any change can improve the results, we go ahead and make that change. It could be related to marketing channels, content, design, or any other.
SEO or Search Engine Optimization is the process of increasing quality and quantity of the website traffic. This marketing method does take time to generate results, but it’s worth it. With SEO, you can drive high intent traffic to your website at almost zero cost. This is what sets apart SEO from other online marketing channels. When the site ranks higher on search engines, how much traffic you can get there’s no limit for that.
SMM or Social Media Marketing is the process of marketing using social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Social media marketing could be organic or paid. Both have their own pros and cons. If you are tight on budget, it is a good idea to start with organic social media. However, you want instant results and budget isn’t an issue for you, then paid social media is the right choice.
Content marketing is the process of planning, creating, and distributing high-quality content across different digital marketing channels. Some popular content types are articles, videos, infographics, ebooks, and podcasts. Depending on your content type requirement, we will create and publish high-quality content consistently.
We have already worked with newly launched startups as well as well-established businesses. We have already worked with businesses for their SEO, social media, and content marketing needs. Some industries we have experience in are - fashion, finance, hospitality, travel, apparel, cannabis, pets industries & many more.
With our team of digital marketing experts, we are able to provide the best services to our clients. Our team plans and executes digital marketing strategy in such a manner that it can be easy for the clients to achieve their marketing objectives.
We follow a strategic process when working on any digital marketing method. Our process starts with research and performance monitoring & optimization are the last stages in the process.
Encircle Technologies Pvt. Ltd. is a results-driven digital marketing agency. We understand how important it is to generate results. We implement marketing practices and techniques as per client’s marketing objectives.
Our ultimate goal at Enricle Technologies is to satisfy clients. The marketing strategies we implement are focused on helping clients achieve their marketing goals.
With Encircle, you will get professional support. Our support team is responsive and eager to help. For any query, feel free to contact us via email or call.