The Challenge: Slow Speed Impacting SEO & Sales

Every Second Counts — How Speed Affects Growth

Schedule consultation
Our services

Multiple eCommerce brands approached Encircle Technologies with a shared concern: slow website performance was directly impacting their SEO visibility, user experience, and sales conversions.

head phone image

In today’s competitive digital ecosystem, even a one-second delay can cost rankings, traffic, and revenue.

Industry Snapshot: eCommerce in Competitive Niches

Operating in fast-paced and highly competitive industries such as skincare, apparel, toys, and health supplements, these brands were facing critical performance bottlenecks:

key point

Poor mobile performance and load times of 5–6 seconds or more

key point

High bounce rates, especially from mobile users

key point

SEO penalties due to failing Core Web Vitals

key point

Mobile conversion rates lagging at 1.8% vs 3.6% on desktop

key point

Revenue loss from abandoned sessions and carts

Every second was costing them traffic, trust, and revenue.

Encircle's Approach: Speed-First, Conversion-Focused

Turning Speed into a Strategic Advantage

Encircle Technologies implemented a speed-first optimisation framework, designed to improve both search performance and conversion efficiency across all devices. Rather than treating speed as a technical fix, we positioned it as a core growth strategy.

Tools & Technologies Used
Key Technologies & Tools for Optimisation
  • WebP image compression for faster visual delivery
  • Minification of HTML, CSS, and JavaScript files
  • Global CDN implementation for improved international performance
  • Advanced caching and lazy loading for faster repeat visits
Our Strategic Approach
Performance That Powers Growth
  • Reduced overall page weight and improved critical content delivery
  • Mobile-first performance optimisation for on-the-go users
  • Resized and optimised visuals without sacrificing quality
  • Continuous performance testing and monitoring

The Results: Speed Wins That Delivered Growth

Quantifiable Results:

  • Page load times dropped by 2.5 seconds
  • Bounce rates reduced by 35–50%
  • Organic traffic increased by 20–30%
  • Conversion rates improved by 20% across all devices
  • Mobile load times improved from 5s to 2.5s, significantly boosting mobile revenue
  • Overall revenue grew 15–20% within the first quarter post-optimisation

Beyond Speed — Building Lasting Value

  • Higher engagement and repeat purchases due to enhanced UX
  • Improved keyword rankings after meeting Core Web Vitals benchmarks
  • Increased ROAS through faster, high-performing landing pages

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5
  • star
  • star
  • star
  • star
  • star

Industries We've Helped Become More Inclusive

Encircle Technologies drives growth across diverse sectors:

Consumer Electronics
Healthcare & HealthTech
Cannabis & Beverage
eCommerce & Retail
Health & Wellness
SaaS Platforms
DTC Travel & Lifestyle
EdTech & Training
Food & Beverage
Insurance & FinTech
Subscription eCommerce
Manufacturing
Retail & Apparel
AgriTech
Logistics & Supply Chain
Startups & Digital Ventures
Make Your Site Work for Everyone
user reach every

Final Takeaway: Speed as a Scalable Growth Strategy

Milliseconds That Drive Millions

Website speed is no longer just a technical metric — it’s a direct revenue driver. At Encircle Technologies, we help businesses transform digital performance into measurable success by turning milliseconds into millions through data-driven speed optimisation.

Encircle today for better tomorrow. Encircle today for better tomorrow.
Encircle today for better tomorrow. Encircle today for better tomorrow.

Wall of Love

"This is my second major project with this amazing team. They have designed and custom coded the WordPress Sage website exactly according to my prototype and sample designs. The WordPress backend features were made simple to use. Delivered in time. Overall Great experience"

Sachin Siddharth

"Encircle Team has delivered good work on this PHP development project and I enjoyed working with the agency. Communication was top-notch, they met all deadlines, and skills were reasonably strong. I enjoyed working with team and will likely have additional jobs for them in the future."

Jaret Cohen

"Working with Encircle Team has been nothing short of great. The quality of work and dedication to giving a good product is really admirable. Encircle's ability to translate our designs into functional Sage themes is really good. Encircle is alway open to critical feedback and assisting on the eleventh hour (when projects are due for launch) - We are really happy with Encircle and the work they have produced."

Taahir Isaacs

"It was a real pleasure to work with Team Encircle. They did a great job and provided an excellent end product. Everyone is very easy to work with and was great in making suggestions to improve the projects also. I have no hesitation in recommending him and will certainly work with this amazing team again in the future."

John Sweeney
ring