December 2, 2022
No matter which business industry you are in and what products/services you sell, having a website is a must.
At present, there are over five billion internet users across the globe. This makes up around 63.5% of the global population. With such a massive audience on the web, it’s a great opportunity for businesses to develop an online presence and generate more sales.
Today, having a website has become more important than a physical store. It works as a 24×7 online store. And it’s not just about having a website for the sake of it. Make sure your website is easy to navigate and user-friendly. Whether you are a small, medium, or large-scale business, an online presence can benefit your business in numerous ways.
Here are the benefits of having a website for your business:
Having a website is like a 24/7 store. Any person from any corner of the world can access it. Unlike physical business location, you don’t need to hire a staff to manage your website. Your customers would be able to find you anytime, anywhere. With a website, you aren’t just making it easy for your customers to find your business, but you are also staying ahead of the competition.
As a business owner, your goal must be to reach as many people as possible. This becomes more important if you are a startup. A website will help your business improve its online presence and brand visibility. Without a website, you are limiting your chances of getting in front of your target audience.
A website also works as a point of contact. You can mention contact information like your business email address, phone number, physical address, etc. on your website. This way, your customers will get all contact information from your website itself.
A website is one of the best investments you can make for your business. The main cost will be website development. Once the website is built, it won’t demand huge maintenance costs (unlike physical store). If you want to start a new business and you have a limited budget, building an online presence with a website can help you. With the website, you can sell your products/services directly to your customers, without the need for any physical store.
If your business is relying solely on offline traffic, it will have a limited audience to target. As we have seen, 63% of the world’s population uses the internet. Through a website, you get the ability to target an untapped audience. Your website can be accessed by anyone from any corner of the world.
If you want to build your web presence through advertising, a website is a must. When advertising channels like SEO (search engine optimization) and paid ad campaigns are done correctly, you can generate traffic to your website and convert that traffic into actual customers.
Also Read: How Web Design Affects SEO?
When you have a physical store, you don’t have advanced insights like website traffic, audience acquisition, behavior, location, devices, etc. On the flip side, a website lets you monitor and analyze all these crucial metrics. With a tool like Google Analytics, you will get an in-depth overview of various analytics metrics. Monitoring metrics like user behavior, acquisition, etc. will help you understand your audience better.
Your competitors are already working on building an online presence. If you don’t have a website, you are missing out on so much. Your competitors will dominate your web presence and get new customers that you could have got with a website.
Having a website lets you promote your business to more people. Not just that, it also helps your business reach the targeted audience. It doesn’t limit your business to a specific region, city, state, or country. This increases your target market and results in more sales and revenues.
No matter how much you spend on marketing, if you are targeting the wrong audience, your marketing campaign won’t generate any results. With a website and the right online marketing strategy, you can reach out to your targeted audience. And targeting the right audience would help you achieve your marketing goals faster.
Here we can conclude that a website can add so much value to the business. In the absence of a website, you have to rely mainly on offline marketing methods. With the rising internet audience, online marketing is something you can’t neglect.
If your business doesn’t have an appealing, responsive website yet, it’s time to create one. Otherwise, you will miss the opportunity of gaining more customers.
If are planning to build a business website, consider Encircle Technologies. We have a team of talented website designers and developers. We have experience creating custom websites on WordPress as well as Shopify.