Across industries like consumer electronics, cannabis beverages, and DTC lifestyle products, many fast-growing brands were operating with non-compliant websites - unknowingly excluding users with disabilities and risking significant legal exposure.

Brands like Calpak, Amara Planta, Gardening Party, and Road Warrior Audio were among The 96.8% of websites that failed to meet ADA and WCAG 2.1 standards. Despite having great products, their digital storefronts lacked accessible navigation, assistive tech support, and inclusive interaction design.
Key pain points
These accessibility issues weren’t just technical flaws they were costing real users, trust, and revenue.
Our Accessibility-First Approach
Tailored Strategies and Scalable Solutions for WCAG 2.1 Compliance
Encircle approached accessibility as a business-critical strategy, not just a checkbox. We created a customized solution for each brand, integrating accessibility into their design systems and development workflows from the ground up.



The Measurable Impact
How Inclusive Design Transformed UX, Legal Standing,
and Revenue
Quantitative Results:
- 45%+ improvement in Lighthouse accessibility scores
- Bounce rate dropped by up to 30% across key pages
- Conversion rates improved by 12–22% from previously underserved audiences
- Legal risk reduced significantly with documented ADA compliance
Business Outcomes
- Better SEO performance due to structured, accessible HTML
- Lowered maintenance costs with reusable accessibility-first components
- Strengthened brand trust and positive sentiment from broader audiences
- Positioned clients as inclusive, forward-thinking brands
Client Feedback
— Head of Digital Experience, Cannabis Beverage Brand“Encircle didn’t just solve accessibility, they future-proofed our digital presence. The performance and UX improvements were immediate and measurable.”
Industries We've Helped Become More Inclusive
Encircle has delivered results across a diverse range of industries:









Make Your Site Work for Everyone
Let’s Turn Compliance Into a Competitive Advantage
Accessibility isn’t just the right thing to do, it's smart business. Let Encircle help you avoid costly lawsuits, expand your reach, and create meaningful digital experiences for every user.