Across industries like consumer electronics, cannabis beverages, and DTC lifestyle products, many fast-growing brands were operating with non-compliant websites - unknowingly excluding users with disabilities and risking significant legal exposure.

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Brands like Calpak, Amara Planta, Gardening Party, and Road Warrior Audio were among The 96.8% of websites that failed to meet ADA and WCAG 2.1 standards. Despite having great products, their digital storefronts lacked accessible navigation, assistive tech support, and inclusive interaction design.

Key pain points

key point

Navigation barriers for users relying on screen readers and keyboards

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Missing alt text, poor contrast, and incorrect heading hierarchies

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Internal teams unaware of ADA compliance requirements

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Increasing legal exposure due to inaccessibility

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Abandoned carts and poor UX across mobile and desktop

These accessibility issues weren’t just technical flaws they were costing real users, trust, and revenue.

Our Accessibility-First Approach

Tailored Strategies and Scalable Solutions for WCAG 2.1 Compliance

Encircle approached accessibility as a business-critical strategy, not just a checkbox. We created a customized solution for each brand, integrating accessibility into their design systems and development workflows from the ground up.

Tools & Technologies Used
Tools & Technologies Used
  • Automated and manual WCAG 2.1 AA audits
  • ARIA roles, semantic HTML, and accessible component libraries
  • Performance testing and Lighthouse analysis
  • Assistive tech simulations for screen readers and keyboard-only users
Our Strategic Approach
Our Strategic Approach
  • Conducted a full accessibility audit across all user flows
  • Embedded accessibility into the design, content, and development pipeline
  • Refactored frontend code to follow best practices in semantics, hierarchy, and interaction
  • Enabled universal design principles to improve UX for all users not just those with disabilities
Implementation Model
Implementation Model
  • 8–12 week sprint cycles
  • Cross-functional collaboration with in-house design, dev, and product teams
  • Delivered internal accessibility documentation and training resources for long-term scalability.

The Measurable Impact

How Inclusive Design Transformed UX, Legal Standing,
and Revenue

Quantitative Results:

  • 45%+ improvement in Lighthouse accessibility scores
  • Bounce rate dropped by up to 30% across key pages
  • Conversion rates improved by 12–22% from previously underserved audiences
  • Legal risk reduced significantly with documented ADA compliance

Business Outcomes

  • Better SEO performance due to structured, accessible HTML
  • Lowered maintenance costs with reusable accessibility-first components
  • Strengthened brand trust and positive sentiment from broader audiences
  • Positioned clients as inclusive, forward-thinking brands

Client Feedback

— Head of Digital Experience, Cannabis Beverage Brand

“Encircle didn’t just solve accessibility, they future-proofed our digital presence. The performance and UX improvements were immediate and measurable.”

Rated: 4/5
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Industries We've Helped Become More Inclusive

Encircle has delivered results across a diverse range of industries:

Consumer Electronics
Consumer Electronics
Cannabis & Beverage
Cannabis & Beverage
Health & Wellness
Health & Wellness
DTC Travel & Lifestyle
DTC Travel & Lifestyle
Food & Beverage
Food & Beverage
Subscription eCommerce
Subscription eCommerce
Retail & Apparel
Retail & Apparel
Logistics & Supply Chain
Logistics & Supply Chain
Make Your Site Work for Everyone
user reach every

Make Your Site Work for Everyone

Let’s Turn Compliance Into a Competitive Advantage

Accessibility isn’t just the right thing to do, it's smart business. Let Encircle help you avoid costly lawsuits, expand your reach, and create meaningful digital experiences for every user.

Encircle today for better tomorrow. Encircle today for better tomorrow.
Encircle today for better tomorrow. Encircle today for better tomorrow.

Wall of Love

"This is my second major project with this amazing team. They have designed and custom coded the WordPress Sage website exactly according to my prototype and sample designs. The WordPress backend features were made simple to use. Delivered in time. Overall Great experience"

Sachin Siddharth

"Encircle Team has delivered good work on this PHP development project and I enjoyed working with the agency. Communication was top-notch, they met all deadlines, and skills were reasonably strong. I enjoyed working with team and will likely have additional jobs for them in the future."

Jaret Cohen

"Working with Encircle Team has been nothing short of great. The quality of work and dedication to giving a good product is really admirable. Encircle's ability to translate our designs into functional Sage themes is really good. Encircle is alway open to critical feedback and assisting on the eleventh hour (when projects are due for launch) - We are really happy with Encircle and the work they have produced."

Taahir Isaacs

"It was a real pleasure to work with Team Encircle. They did a great job and provided an excellent end product. Everyone is very easy to work with and was great in making suggestions to improve the projects also. I have no hesitation in recommending him and will certainly work with this amazing team again in the future."

John Sweeney
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