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Case Study
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Unified Multi-Site Experience with Fast Gatsby Frontend for Luxury Hospitality Group

Unified Multi-Site Experience with Fast Gatsby Frontend for Luxury Hospitality Group

A high-performance multi-site system connecting 1 main site and 14 subsites into one unified, fast, and scalable digital experience.

Product Vision

To build a seamless digital ecosystem where multiple hospitality websites work together with speed, consistency, and easy navigation.

The Challenge

Managing a Complex Multi-Site System

The client needed a way to manage multiple subsites while keeping performance, structure, and user experience consistent.

Key Points

Managing 14 subsites under one system

WordPress multisite frontend performance limitations

Slow load times across connected sites

Need for structured global search across subsites

Key Challenges Faced

Maintaining consistency across all sites
Handling large-scale content from multiple sources
Ensuring smooth navigation between subsites
Building a scalable system for future growth

Encircle's Approach

Modern Frontend with Scalable Architecture

Solution: Gatsby Powered Multi-Site Architecture

We used a modern Gatsby based frontend while keeping WordPress as a flexible content backend.

Centralised Data Architecture

WordPress multisite used as a single content source
GraphQL used for structured and efficient data access
Each subsite connected to a unified backend system

Streamlined Flow

Gatsby used to generate static pages for all subsites
Pre-built pages improved speed and reduced loading delays
Clear separation between frontend and backend systems

Technical Highlights

Gatsby for static site generation and performance optimization
GraphQL for efficient data handling across subsites
Custom Node APIs for dynamic page creation
Scalable structure designed for long-term growth

The Results

Faster, Unified, and Scalable Experience

A fully connected multi site system delivering speed, structure, and better usability.

Efficiency Improvements

Up to

~70%

faster page load times across all sites

Simplified content management using centralized architecture

Reduced complexity with static generation approach

Business Outcomes

14 subsites + 1 main site fully unified

Improved search experience with subsite based grouping

Strong performance across all devices

Future-ready scalable architecture for expansion

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5

Final Takeaways

Scalable Systems Need Modern Frontend Design

This project shows how complex WordPress multisite systems can be transformed using Gatsby. By separating content management from frontend performance, the system becomes faster, more structured, and easier to scale.

Key Learnings

Gatsby improves performance in large multi-site systems
GraphQL simplifies complex data flow
Static generation increases speed and reliability
Clear system architecture improves scalability
Multi-site platforms need strong structure for maintainability