The client needed a way to manage multiple subsites while keeping performance, structure, and user experience consistent.
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- Case Study
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- Unified Multi-Site Experience with Fast Gatsby Frontend for Luxury Hospitality Group
Unified Multi-Site Experience with Fast Gatsby Frontend for Luxury Hospitality Group
A high-performance multi-site system connecting 1 main site and 14 subsites into one unified, fast, and scalable digital experience.
Technology
Wordpress
Role
Full-Stack Development
Domain
Hospitality
Product Vision
To build a seamless digital ecosystem where multiple hospitality websites work together with speed, consistency, and easy navigation.
The Challenge
Managing a Complex Multi-Site System
Key Points
Managing 14 subsites under one system
WordPress multisite frontend performance limitations
Slow load times across connected sites
Need for structured global search across subsites
Key Challenges Faced
Maintaining consistency across all sites
Handling large-scale content from multiple sources
Ensuring smooth navigation between subsites
Building a scalable system for future growth
Encircle's Approach
Modern Frontend with Scalable Architecture
Solution: Gatsby Powered Multi-Site Architecture
We used a modern Gatsby based frontend while keeping WordPress as a flexible content backend.
Centralised Data Architecture
- WordPress multisite used as a single content source
- GraphQL used for structured and efficient data access
- Each subsite connected to a unified backend system
Streamlined Flow
- Gatsby used to generate static pages for all subsites
- Pre-built pages improved speed and reduced loading delays
- Clear separation between frontend and backend systems
Technical Highlights
- Gatsby for static site generation and performance optimization
- GraphQL for efficient data handling across subsites
- Custom Node APIs for dynamic page creation
- Scalable structure designed for long-term growth
The Results
Faster, Unified, and Scalable Experience
A fully connected multi site system delivering speed, structure, and better usability.
Efficiency Improvements
Up to ~70% faster page load times across all sites
Simplified content management using centralized architecture
Reduced complexity with static generation approach
Business Outcomes
14 subsites + 1 main site fully unified
Improved search experience with subsite based grouping
Strong performance across all devices
Future-ready scalable architecture for expansion
Client Feedback
Final Takeaways
Scalable Systems Need Modern Frontend Design
This project shows how complex WordPress multisite systems can be transformed using Gatsby. By separating content management from frontend performance, the system becomes faster, more structured, and easier to scale.
Key Learnings
- Gatsby improves performance in large multi-site systems
- GraphQL simplifies complex data flow
- Static generation increases speed and reliability
- Clear system architecture improves scalability
- Multi-site platforms need strong structure for maintainability