How To Increase Sales On Shopify?
-
Encircle Technologies
-
December 15, 2022
-
Digital Marketing
Shopify is considered the go-to platform for all eCommerce needs. The platform has made eCommerce development easy than ever before. Using Shopify, one can build a beautiful store really quickly.
The good thing is you don’t need programming knowledge to do it (though having it can help to customize).
Developing a Shopify store is quite easy. Just select the right plan and use pre-built themes & templates.
Getting website traffic isn’t enough. What’s the point of getting a lot of traffic when it’s not driving enough sales?
If you are also facing the same problem of getting traffic but no sales, here are the possible reasons:
- Not optimizing for mobile devices
- Poor navigation
- Low-quality images
- Lack of trust
- Targeting the wrong audience
- Little to no proper information about the product
Whether you have a brand new store with zero traffic or an existing store with some traffic but poor conversion, follow these tips to increase sales on your Shopify store:
- Use attractive product photos
- Email marketing
- Offer free shipping
- Blogging
- Social media
- Improve website navigation
- Invest in SEO
- Invest in paid ads
- Showcase reviews
- Offer amazing customer service
- Offer alternative payment methods
- Introduce exciting deals and offers
- Speed up the checkout process
Use attractive product photos
Using high-quality, attractive product photos is a great way to grab users’ attention and increase sales. Add multiple product images from different angles so that users can visualize the product. Products like clothes, footwear, etc. need more attention to photography. Low-quality product photos will make users leave your store without purchasing.
Email marketing
It is not possible to convert all traffic into sales. By including an email opt-in form on your store, you can start collecting emails of your visitors. You can use that contact info to convert your traffic into sales. Email marketing is also a nice way to retain your existing customers. Once any user makes a purchase from your store, you can use their email to upsell or cross-sell.
Offer free shipping
While the shipping fee might be minimal, still it does create an impact on the conversion rate. If offering free shipping is not possible for you, try to cut it as much as you can. Research conducted by 2 Big Feet found that free shipping resulted in a 50% increase in orders. When offering free shipping, you have to compromise on your profit margin, but it will be worth it.
Blogging
Most people think blogging is just for sharing information and getting sales is not possible. Well, that’s not the truth. In fact, blogging can be a really effective tool to increase sales on your Shopify store. Instead of publishing all informational content, you can maintain the balance between informational and commercial content.
Social media
Social media marketing can also be a great way to drive more sales to your online store. Users spend so much time on various social media platforms like Facebook, Instagram, YouTube, etc. If your budget allows, you can even run paid social ads.
Improve website navigation
Poor website navigation can confuse your visitors. As a result, they may leave your website without taking any action. Improving your site’s navigation would help visitors in finding what they are looking for.
Invest in SEO
One of the main reasons why your Shopify store is getting little to no traffic is that it is not optimized for search engines. SEO will improve your store’s search visibility and help you get targeted traffic.
Invest in paid ads
With SEO, it is not possible to drive sales from day one. If you can’t wait too long for results, running a paid ad campaign can be a good idea. For paid advertisement, you can use Google Ads, Facebook Ads, YouTube Ads, or any other platform that suits your products.
Showcase reviews
Online reviews significantly impact the buying decision of users. According to studies, 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations. Asking your customers for reviews and showcasing those reviews on your website and other online channels can improve conversion rates.
Offer amazing customer service
Providing excellent support is important for customer satisfaction. Besides retaining existing customers, it can help you build your brand image with customers.
Offer alternative payment methods
Adding a few payment methods is not enough. You want to include all major payment methods (including debit card, credit card, AfterPay, Google Pay, and Apple Pay) in your store. If your customers don’t find their preferred payment method while purchasing, they will abandon the purchase.
Introduce exciting deals and offers
Coming up with deals and offers is also a nice way to increase your eCommerce sales. You can keep introducing new offers from time to time; on festivals and special events. This will reduce your profit margin, but sales volume would be high.
Speed up the checkout process
Optimize your product pages and make the process as easy as you can. If any user wants to buy from your store, he/she should be able to make the purchase in a few clicks. Confusion at the checkout page may cause users to abandon the purchase.
Final Thoughts
Many store owners face this problem; high store traffic, but poor conversions. That could be due to poor website navigation, use of low-quality product images, lack of trust, poor marketing, or any other.
Here, we have mentioned the top 13 ways you can increase sales on your Shopify store.
If you have any questions or want us to help you increase your store sales, email us at support@encircletechnologies.com