The mistake most businesses make is that they get a website created and forget. Many businesses invest a huge amount of money in creating beautiful websites but don’t pay attention to the site’s regular maintenance.
After your business website is created, you need to make sure it is running smoothly whenever someone visits it. This is when the importance of website maintenance comes in. Regular website maintenance will improve security and keep your site up to date.
Why Website Maintenance is Important?
Let’s check out 7 ways website maintenance can benefit your business:
Your website will work smoothly 24×7
What’s the point of having a website when your site crashes and users aren’t able to visit it? When visitors can’t access your site (due to poor loading speed, technical bugs, or any other reason), they will bounce back and switch to your competitor’s websites.
Website maintenance service will make sure your website is working smoothly 24×7. After all, your website represents your business brand. Not paying attention to website maintenance will create a negative image and ultimately impact sales.
Regular content updates
There are two advantages of regular website content updates. First, it keeps users updated regarding the latest information, and second, it helps with search engine rankings. Whatever the content format may be, your web visitors rely solely on the information you provide on your website.
When the information on your website turns out to be outdated or wrong, it affects trust and users might stop coming to your website. Regular site maintenance helps you keep your audience updated about your business’s latest news, products, offers, giveaways, etc.
From SEO (search engine optimization) perspective, Google and other search engines give search ranking priority to websites with high-quality, fresh content.
Security
Another major reason why your site needs website maintenance service is security. If your site has security loopholes, it won’t take long for hackers to find those bugs and hack your website. Do you know around 64% of companies worldwide have experienced at least one form of a cyber attack?
Instead of trying to recover the website after it’s hacked, it is good to think about security loopholes and vulnerabilities in advance. Firstly, a website maintenance team will clear the basics, like setting strong passwords, file backup, removing outdated apps/plugins, etc. Then, the team will execute advanced web security practices to protect the website from virus and malware attacks.
Working backup
Regular website maintenance also keeps a working backup of your entire website. There can be different instances when you require a backup. In the instances of a security glitch or website crash, website backup works as a savior. Missing out on this minor task can cost a lot.
Consider the worst-case scenario, in the situation of a site crash or any other issue, are you going to build your website from scratch? Obviously no. Having a working backup makes it easier to recover the website. The website maintenance team will back up two crucial elements: the website’s source code and website content.
Brand image
Regular web maintenance can improve your business’s brand image. The team will take care of your site’s loading speed, software technologies, and performance. When your site is up to date with the latest technologies and loads faster, this will leave a positive impression.
The website maintenance team will review your website from time to time and keep it updated with the latest technologies. On the flip side, a poor-performing website will create a negative brand image, and the chances are visitors will switch to competitors.
Attract new visitors
Regular site maintenance will improve performance and make sure the website provides the best user experience. This creates a positive impact on search rankings. Resultantly, it will drive more organic traffic.
Another way website maintenance service helps to attract new visitors is by getting more shares. With high-quality, fresh content, your site will get more shares and thereby get more reach.
Improves user experience
The service will make sure the website meets user expectations. Not paying attention to regular website maintenance can result in issues like broken links, page loading errors, outdated content, grammatical errors, etc. These aspects can ruin the user experience. Web maintenance professionals will use the latest technologies to make sure your website is functioning nicely and there aren’t any technical glitches.
Final Thoughts
Compared to the advantages your business would get, the cost of website maintenance service is so less. To keep your website secure and live 24×7, it’s good to hire a team with specialization in the area. This way, you don’t have to worry about your website and focus on more important tasks.
Most companies think web development is a one-time project and it won’t require any investment once the website is built. That’s not the truth. Website maintenance helps with SEO, security, content, traffic, and more.
Encircle Technologies is the best website maintenance agency out there. Our maintenance team will schedule regular maintenance and make sure your website is up and running smoothly. Feel free to reach us via email at support@encircletechnologies.com
